Since its Fall 2011 debut collection, LOLLY Clothing has become a go-to favorite for the most discerning of fashionistas across the United States. By blending luxurious fabrics, feminine silhouettes and an understated street-chic aesthetic, LOLLY has quickly emerged as one of the fastest growing West-Coast based clothing brands. Currently available in over 500 boutiques nationwide, LOLLY caters to women who appreciate both the casual and the sophisticated, the decadent and the affordable. At the heart of each and every design is a deep understanding of who the LOLLY girl truly is. She is a woman who is simultaneously fearless and feminine, a woman who judges fashion both on art and form. She moves quickly yet notices the details, and she believes in the inherent right to look beautiful while feeling extraordinarily comfortable. Owners (and brothers) Todd and Chad Kimball used their experience in other successful apparel ventures to drive the core values of Lolly into every facet of their business. They hold fast to three tenets of quality and service: anticipate trends, treat their retailers as valued and trusted business partners and honor the demanding and cosmopolitan lifestyle of the LOLLY girl. Under the guidance of Creative Director Geneveive Cruz, LOLLY has built on the immediate accolades it received from top independent retailers to become one of the most sought-after brands by Hollywood celebrities, fashion industry insiders and women who crave the beauty, style and effortless grace that is at the core of every Lolly piece.